Social media was a hot topic during Canada's recent federal election, because was our nation's first since the likes of Twitter and Facebook became ubiquitous enough for politicians to deeply consider their usage of these platforms and others.
Dubbed by some as the "Social Election," Dare and Optimum combined forces to run the Social Election Experiment.
Their results were recently revealed in the form of an infographic.
The key question asked was: do Facebook likes translate into votes at the ballot?
In a nutshell, yes—meaning that a presence on Facebook for political campaigns isn't just necessary, it's absolutely crucial.
I imagine that all future elections will increasingly integrate social media, with politicians scrambling to take the lead online—and the possibility of outcomes being highly predictable well before actual voting takes place.