Review: Gap iPad App

Posted by Jas Banwait

This blog post is brought to you by a Toronto menswear blog: Freshly Educated Men.

Gap iPad Main Screen

We are in an age where technology is developing faster than the world around it, and with it the very fabric of our existence. The world is smaller, and social media  outlets like Facebook and Twitter are now our personal assistants that keep us up to date with all the latest news. As such it is no surprise that a brand that values social media has developed an application for the new iPad that enables it to be where its customers are. Gap Inc. has launched a commerce-enabled iPad application to create a more social shopping experience for consumers.  Bottom line being, the application lets consumers shop Gap products anytime and anywhere. Make sure you check out the video below…

Gap 1969

In an effort to make the experience truly integrated, all content on the application is tagged to make it easy to buy the specific Gap item featured or share it with friends. Users can also locate the closest Gap store using the geo-locater.

The iPad application also features pointers from Gap designers, videos, celebrity photos and exclusive content from musicians and fashion insiders. For example, the app features a music video from Truth & Salvage Co. called “Them Jeans,” as well as a video featuring Project Runway’s Jay Sario outfitting people in the latest Gap denim looks.

What do you think of the app? Would you buy a pair of jeans from it?

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Jas Banwait

Jas Banwait

As the co-founder of Savillian, Jas Banwait has been able to successfully use social media in growing her fashion business. From avid blogging about suits to tweeting live at Toronto Fashion week, Jas has a profound interest in the role of technology in fashion.  Jas also does freelance technology and food tax credit consulting. You can find her at the Toronto Fashion Incubator, Fashion... more



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