RIM collabs with Toronto's Polar Mobile in exclusive apps deal for BlackBerry PlayBook

Posted by Knowlton Thomas

Waterloo's Research in Motion has struck a big deal with Toronto-based mobile app developer Polar Mobile. The collaboration will see Polar develop dozens of exclusive apps for RIM's BlackBerry PlayBook, which launches across North America April 19.

RIM looks to benefit from more than 100 exclusive apps for its new tablet as it competes with Apple and Google, while Polar looks to gain expertise and reputation in the tablet app field, which is still in relative infancy.

“Tablets represent a massive opportunity for our customers to increase reach, drive engagement and create a new revenue stream,” Kunal Gupta, Polar’s CEO. “We are excited to extend our platform to the PlayBook and believe it will be a key content-consumption device that publishers need to be on.” Polar has already developed nearly 200 apps for RIM's line of BlackBerry smartphones.

Polar Mobile developed the mobile apps for Techvibes, too.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more

Company:
Polar Mobile
Website:
http://www.polarmobile.com
Location:
Toronto, Ontario, Canada

Polar Mobile has rapidly established itself as a leader in providing end-to-end mobile solutions in North America. Polar Mobile's key expertise includes content management systems, delivery of rich media through applications and mobile websites, strong analytics reporting, and effective interactive advertising. Past clients include some of the world's most respected and sought after consumer brands. Polar Mobile's... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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