Waterloo's Research in Motion has struck a big deal with Toronto-based mobile app developer Polar Mobile. The collaboration will see Polar develop dozens of exclusive apps for RIM's BlackBerry PlayBook, which launches across North America April 19.
RIM looks to benefit from more than 100 exclusive apps for its new tablet as it competes with Apple and Google, while Polar looks to gain expertise and reputation in the tablet app field, which is still in relative infancy.
“Tablets represent a massive opportunity for our customers to increase reach, drive engagement and create a new revenue stream,” Kunal Gupta, Polar’s CEO. “We are excited to extend our platform to the PlayBook and believe it will be a key content-consumption device that publishers need to be on.” Polar has already developed nearly 200 apps for RIM's line of BlackBerry smartphones.
Polar Mobile developed the mobile apps for Techvibes, too.