RIM is Selling the BlackBerry PlayBook for $99

Posted by Knowlton Thomas

With the $500 BlackBerry PlayBook selling for as little as $199 to everyday consumers, and the launch of similarly priced devices like the Kindle Fire and Kobo Vox, it's unlikely that anyone will pay "full price" for a RIM tablet again.

But $199 isn't even the cheapest one can snag the tablet for, believe it or not. Employees of RIM—of which there are roughly 17,000—can purchase PlayBooks for as little as $99 apiece. According to inside sources cited in CrackBerry and The Verge, employees can buy the 16 GB model for $99, the 32 GB (with an HDMI cable) for $149, and the 64 GB model (with an HDMI cable and case) for $199.

There is a limit, but it's on the high end at either 5 or 8 units per employee. That could equal up to 136,000 devices, or nearly as much as RIM sold in its entire second quarter to the global masses. And with the degree of separation as little as four, most people could theoretically buy the PlayBook for this price.

Retailers offering Cyber Monday deals that price the PlayBook at $199 for the masses include Walmart, Staples, and RIM's own online store.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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