Courts Force Company to Change BBX Name

Posted by Knowlton Thomas on 2011-12-07 8:36:00 AM

The string of bad news continues for Research In Motion.

The Waterloo tech company has been forced to change the name of its next-gen operating platform, BBX, after a U.S. federal court prevented RIM from using the name at a conference due to trademark infringement on another company. RIM has since tweeted that it will dub its next mobile OS, to be launched in 2012 alongside its next roster of devices, "BlackBerry 10," despite its current generation of software only being BlackBerry 7.

A global business software company based in Albuquerque called Basis International has been using the name "BBx" for several years. RIM unveiled the term BBX back in October at its San Fransisco developer conference. Despite immediate legal controversy, RIM continued to use the term.

Company:
Research In Motion
Website:
http://www.rim.net
Location:
Waterloo, Ontario, Canada

BlackBerry (Research In Motion) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. RIM's portfolio of award-winning products are used by thousands of organizations around the world and include the BlackBerry® wireless platform, software development tools, and software/hardware licensing agreements. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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