RIM Partners with NHLPA to Launch Players' PlayBook

Posted by Knowlton Thomas

Waterloo's Research In Motion has teamed up with the National Hockey League Players' Association to launch the Player's PlayBook. It's a video series that has five NHL players use a BlackBerry PlayBook off the ice and take daily videos of their adventures. Each player will record one 90-second, high-def video per day to the Players' PlayBook website.

The five players are Martin Biron of the New York Rangers, Scott Hartnell of the Philadelphia Flyers, Bobby Ryan of the Anaheim Ducks, Michael Grabner of the New York Islanders, and Joffrey Lupul of some team I forget. (Oh, right... the Toronto Maple Leafs.) So far, you can see such epic adventures as Bobby snowmobiling with his girlfriend and Martin eating burgers with his children.

"NHL players live exciting lives both on and off the ice," says Colin Campbell, NHLPA Director of Corporate Partnership. "This unique program gives fans an opportunity to get a glimpse into players’ lives in a way that has never been available to them in the past. This is very cool stuff. Together with BlackBerry, we’re thrilled to provide this access."

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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