RIM's App Store Has Been Rebranded as 'BlackBerry World'

Companies like Apple and Amazon are fighting vigorously to attempt to associate themselves with the word "app" and claim ownership of generic terms like "app store."

But Research In Motion has gone against the grain and actually chose to abandon the word entirely. Formerly BlackBerry App World, RIM's app store is now simply BlackBerry World.

It's not a particularly significant change, but it does tie into RIM's efforts to streamline absolutely everything—from a sleeker, more efficient mobile platform to improving internal operations with (regrettably necessary) layoffs and restructuring. Some of the process has been ugly, to be certain, but RIM hopes the end result is beautiful. We do too.

In other RIM news, we've learned that the Waterloo company is now handing out a new prototype device to developers. This is the BB10 model with the physical keyboard, an upcoming handset expected to closely resemble RIM's iconic Bold lineup.

Sounds cool and should excite BlackBerry developers. Getting one is tough, however: there are only about 1,500 available and developers have to apply for them with specific qualifications.

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

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Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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