Waterloo-based Research In Motion has revealed it will run a commercial during the Super Bowl for the first time ever.
The BlackBerry maker's commercial will air during the Super Bowl XLVII next month. For those who don't know, the Super Bowl is world renowned for airing epic ads. In fact, many people who aren't even fans of American football watch the Super Bowl simply to watch all the cool television advertisements.
As a result, ad space doesn't come cheap: RIM could pay up to $4 million for just 30 seconds. But the timing could not be more perfect for the Canadian company. The Super Bowl is on February 3, just a couple days after RIM unveils BlackBerry 10 to the world, and just a day or two before the company's first smartphone hits store shelves.
“A Super Bowl commercial is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” explains Frank Boulben, chief marketing officer of Research In Motion. “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”