RIM to Run Super Bowl Commercial for First Time Ever

Waterloo-based Research In Motion has revealed it will run a commercial during the Super Bowl for the first time ever.

The BlackBerry maker's commercial will air during the Super Bowl XLVII next month. For those who don't know, the Super Bowl is world renowned for airing epic ads. In fact, many people who aren't even fans of American football watch the Super Bowl simply to watch all the cool television advertisements.

As a result, ad space doesn't come cheap: RIM could pay up to $4 million for just 30 seconds. But the timing could not be more perfect for the Canadian company. The Super Bowl is on February 3, just a couple days after RIM unveils BlackBerry 10 to the world, and just a day or two before the company's first smartphone hits store shelves.

“A Super Bowl commercial is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” explains Frank Boulben, chief marketing officer of Research In Motion. “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”


Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

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Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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