RIM: 'To be Really Clear, We are Fully Committed to the Consumer Market'

Posted by Techvibes NewsDesk

After RIM's fourth-quarter fiscal 2012 earnings call yesterday, investors were questioning the company's commitment to the consumer market. Today, the Waterloo-based BlackBerry maker cleared things up in a blog post.

To be really clear, we are fully committed to the consumer market. In fact, we are aggressively focusing on delivering a unique and compelling user experience to all of our customers to enhance the way people engage, produce content, and manage data via mobile computing.

It appears that RIM wants the next-gen BlackBerry to be a smartphone that is capable of business work but also appeals to consumers from a personal standpoint:

We feel we are uniquely positioned to deliver a smartphone that consumers will be excited to use both personally and professionally that will also satisfy their employer’s needs for security and data management.

And RIM continued to throw the word "partnership" around.

We will look to existing and new partnerships to provide additional compelling apps and services that customers want and love. […] As part of the lead up to BlackBerry 10, we will continue to seek partnerships with application and service providers to deliver consumer features and content that are central to the BlackBerry value proposition. We believe these partnerships, combined with our core product offerings, will provide an extremely attractive experience to both consumers and our enterprise customers.

RIM's stock rallied 7% today.

Photo: BGR

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more




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