During his keynote presentation at the Gitex conference in Dubai, Research In Motion co-CEO Jim Balsillie today unveiled a new way for BlackBerry smartphone users to connect share content.
BlackBerry Tag, which will be incorporated in the next BlackBerry 7 OS update, will allow users to share contact information, documents, URLs, photos and other multimedia content by tapping their BlackBerry smartphones together. Tag users can also add BBM contacts via tapping, similar to the app Bump.
"BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless," said Jim Balsillie, Co-CEO at Research In Motion. "BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers."
Tag leverages NFC technology as made famous in smartphones with the "mobile wallet" concept.