RIM's BlackBerry PlayBook price drops in U.S., Canada soon to follow?

Posted by Knowlton Thomas on 2011-09-18 12:40:00 PM

Deja vu (read: HP TouchPad).

Earlier this month, RIM temporarily offered $100 to anyone willing to buy its tablet. Now, following magnificently mediocre sales of the BlackBerry PlayBook (RIM shipped less than half of what analsysts had conservatively estimated), it appears that more permanent price drops are occurring, namely in Staples in the U.S.

In slicing $50 off all three models of the PlayBook, Staples is setting a precedent that should see all other U.S. retailers follow suit sooner than later. Canadian retailers shouldn't be far behind, either.

We've seen this before, very recently, with the death of the HP TouchPad that came after numerous ineffective price drops and financial incentives. The PlayBook has been around longer, sure, but not because of success. Shipments have declined drastically since launch, a factor in RIM's one-day, 19%-plunge in the stock market last week.

If RIM kills the PlayBook, there will be virtually no other non-Apple, non-Android tablets. Of course, this isn't necessarily a bad thing. Well, except for RIM.

Company:
Research In Motion
Website:
http://www.rim.net
Location:
Waterloo, Ontario, Canada

BlackBerry (Research In Motion) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. RIM's portfolio of award-winning products are used by thousands of organizations around the world and include the BlackBerry® wireless platform, software development tools, and software/hardware licensing agreements. more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more



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