RIM's BlackBerry PlayBook price drops in U.S., Canada soon to follow?

Posted by Knowlton Thomas

Deja vu (read: HP TouchPad).

Earlier this month, RIM temporarily offered $100 to anyone willing to buy its tablet. Now, following magnificently mediocre sales of the BlackBerry PlayBook (RIM shipped less than half of what analsysts had conservatively estimated), it appears that more permanent price drops are occurring, namely in Staples in the U.S.

In slicing $50 off all three models of the PlayBook, Staples is setting a precedent that should see all other U.S. retailers follow suit sooner than later. Canadian retailers shouldn't be far behind, either.

We've seen this before, very recently, with the death of the HP TouchPad that came after numerous ineffective price drops and financial incentives. The PlayBook has been around longer, sure, but not because of success. Shipments have declined drastically since launch, a factor in RIM's one-day, 19%-plunge in the stock market last week.

If RIM kills the PlayBook, there will be virtually no other non-Apple, non-Android tablets. Of course, this isn't necessarily a bad thing. Well, except for RIM.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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