RIM's BlackBerry PlayBook tablet to suffer the same deadly fate as HP's TouchPad, analyst says

Posted by Knowlton Thomas

Most observers were caught off guard when HP abruptly axed its Touchpad and firesold remaining inventory at just one-fifth of its original retail price, all less than two months after launch.

Said observers will be less surprised if and when RIM puts its BlackBerry PlayBook tablet out of misery in the same fashion.

Wedge Partners analyst Brian Blar says that within the next year, "RIM will likely send the PlayBook into the same graveyard as the HP TouchPad.”

Lacking for sales and consumer enthusiasm, the PlayBook hasn't exactly felt the love since launch. Despite solid hardware specs and the ability to play the supposedly important Flash, the 7-inch tablet shipped without native email, BBM, or many apps. Plus, there's something called the iPad available for the same price.

Android apps may resurrect the PlayBook, and native email and BBM are coming, but critics suggest all of this is too little and far too late. RIM's device is doomed for failure, word on the street suggests; the question is simply whether the company decides to drag around the corpse or bury it.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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