RIM’s PlayBook Video Store Finally Accessible To Canadians

by Stephen Christensen

While US owners of the BlackBerry PlayBook have been using the PlayBook Video Store for a while, Canadians were not so lucky.

Today, however, RIM played a little catch-up, releasing the app to Canadian PlayBook owners, most likely in preparation of an upcoming PlayBook 4G launch.  The delayed launch of the Video Store was due to content negotiations and digital rights management.

Available from BlackBerry App World on the device, users are now able to either rent or buy movies and television shows, in much the same way as Apple’s iTunes does, and at a similar price (about $5 to rent a current release blockbuster).

Nick Manning, a spokesman for RIM, told The Globe and Mail that, "With the Video Store, customers have the option of streaming a trailer before making a purchase decision, and can also begin watching media as soon as they start to download a file.”

While the launch of the Video Store will likely not turn people from their iPads, it may just sway those sitting on the fence about which tablet to buy. Earlier this month, Techvibes reported that PlayBook marketshare is increasing, accounting for 19% of the Canadian tablet market, second only to the iPad.  These figures are due primarily to the PlayBook’s February update, which finally added an email client and calendar to the platform, as well as huge cuts to the price of the tablet, from $500 down to $200.

It will be interesting to se if the recent release of Google’s Nexus 7, an Android-powered tablet with the same size and price-point, will seriously hurt PlayBook sales.  The PlayBook does however have an HDMI output, something the Nexus 7 lacks, allowing movies to be played on a television through a direct cable connection.

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

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Stephen Christensen

Stephen Christensen

Stephen is the Atlantic Canadian contributor for Techvibes.com; reporting Canadian technology news, with a focus on the Maritime provinces.  Having a deep-rooted interest in science and technology for much of his life, he is most interested in mobile technology and social media.  Having been published in various scientific journals, he is completing his Graduate Studies at Dalhousie University... more

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