Rogers Brings Vicinity Customer Loyalty Program to Western Canada

Vicinity announced today that it has officially launched in Western Canada, offering consumers access to loyalty and rewards points at numerous small businesses in Vancouver, Edmonton and Calgary.

Vicinity, a Rogers Communications company, gives customers access to a single loyalty card that can be used to redeem offers and collect rewards across the network of participating small business locations. Customers register for a Vicinity rewards loyalty card at any participating business or online, then track their points through a mobile app available on Android and iPhone smartphones.

"Canadians are devoted customers and they love getting rewards at their favourite, local small businesses," says Fiona Lake Waslander, General Manager, Vicinity, Rogers. "The average Canadian belongs to seven different loyalty rewards programs and shops to accumulate points."

She adds that Vicinity's Western expansion "allows us to bring more value and savings to shoppers while offering an easy to implement, customizable loyalty program in over 75 cities across Canada."

Rogers Communications
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as... more

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