Rogers Closing Eight Online Properties Including Sweetspot.ca

Posted by Rob Lewis

Rogers Digital Media announced today that it is shuttering eight of its websites, including Sweetspot.ca.

Rogers informed employees of the decision in an email yesterday and Rogers' own Marketing Magazne reported the news earlier today.

Set to close are Branchez-Vous.com along with its affiliated sites Ciné-Horaire.com, LeCinema.ca, Matin.qc.ca and Showbizz.net, as well as CanadianParents.com, SweetSpot.ca and SweetSpotQC.ca.

According to Marketing Magazine, Rogers Media chief digital media officer Jason Tafler told staff that decisions like this are never easy and that "leading companies in any industry must take calculated risks and learn from their experiences in the marketplace."

“We acquired these websites over the past several years, and despite solid user and advertiser engagement, we are making the strategic decision to focus our resources on multiplatform integration and growth opportunities for our premium brands.”

In the case of Sweetspot.ca, Rogers bought a stake in the site in 2004 and eventually purchased the rest of the company from founder Joanna Track in 2011

Track is now working on Dealuxe, an online shopping destination site focused on the Canadian market.

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more

Company:
Sweetspot.ca
Website:
http://sweetspot.ca
Location:
Toronto, Ontario, Canada

Sweetspot.ca is Canada's first online trend spotting lifestyle guide of its kind, keeping subscribers and visitors in-the-know and up-to-date on all things fun, fashionable and just plain fabulous in their city and across the country. Since its launch in June 2004, subscribers to Sweetspot.ca have received a daily fix of insider advice with emailed "Sweet Nothings" delivered to their inboxes Monday through Friday... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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