Rogers Digital Media announced today that it is shuttering eight of its websites, including Sweetspot.ca.
Rogers informed employees of the decision in an email yesterday and Rogers' own Marketing Magazne reported the news earlier today.
According to Marketing Magazine, Rogers Media chief digital media officer Jason Tafler told staff that decisions like this are never easy and that "leading companies in any industry must take calculated risks and learn from their experiences in the marketplace."
“We acquired these websites over the past several years, and despite solid user and advertiser engagement, we are making the strategic decision to focus our resources on multiplatform integration and growth opportunities for our premium brands.”
In the case of Sweetspot.ca, Rogers bought a stake in the site in 2004 and eventually purchased the rest of the company from founder Joanna Track in 2011
Track is now working on Dealuxe, an online shopping destination site focused on the Canadian market.