Rogers creates its own daily deal service, Mobile Offers, in Toronto

Posted by Knowlton Thomas on 2011-07-25 12:46:00 PM

Just what the world needs: another daily deal service!

Rogers Mobile Offers, exclusive to Rogers wireless customers, delivers daily Groupon-esque offers to mobile phones via text messages.

Some neat things about the service: all data involved is free (although this could be deemed anti-competitive), payments are simply added to your monthly bill (removing the hassle and risk of inputting your credit card info), and automatic e-vouchers sent to your phone for convenient mobile redemption.

However, I think many people are suffering from daily deal overload, given the extreme saturation of the space. The only deal I can see really taking off with Rogers Mobile Offers is a 50% discount to their data plans.

Rogers customers can sign up by texting "JOIN" to 6060. Mobile Offers are currently only available within the Greater Toronto Area with no mention of when other cities will be added (which may be never if it flops).

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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