Rogers Launches Customer Loyalty Program Called 'First Rewards'

Posted by Techvibes NewsDesk

Toronto-based telecommunications giant Rogers is rolling out a new loyalty program this week in a bid to keep customers from switching to rival carriers.

Called "Rogers First Rewards," customers will earn points on eligible purchases; these points can then be redeemed for Rogers products and services.

"Something that most major carriers worldwide do not do well at is recognizing and rewarding customers for tenure," says executive vice-president and chief marketing officer John Boynton. Wireless carriers also get criticized for treating new customers better than existing ones, Boynton added.

Account holders will be automatically assigned to one of three tiers: Silver, Gold, or Platinum. The tiers earn different amounts of points per dollar spent.

According to Rogers, this loyalty program has been three years in the making.

"We had our feet out in the street worldwide for a loyalty program in early 2011," Boynton added. "Since then we've been busy selecting and installing it into our systems and doing lots of customer research."

The rollout will be regional and occur throughout this year.

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more


blog comments powered by Disqus

Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more




Who's Hiring



Recent Comments

Powered by Disqus