Rogers nabs naming rights in TELUS' backyard

Posted by Rob Lewis

The Vancouver Canucks announced today that Rogers Communications has purchased the naming rights to the home of the NHL franchise and the rink formerly known as GM Place will now be Rogers Arena.

Smart move on Rogers part as they now have a crown jewel smack in the middle of TELUS' hometown.

According to Rogers’ president and CEO Nadir Mohamed it is about more than exclusive advertising rights and branding opportunities.

“Frankly, it signals that we’re here to grow and we’re committed to growing in a very significant way,” Mr. Mohamed said in an interview. “It’s right in the middle of the city. We get a tremendous presence. It builds on the investments we’ve already made.”

Vancouver Canucks chairman Francesco Aquilini called the agreement a “perfect fit” and said that Rogers “understands the sports business.”

Company:
Telus Corp.
Website:
http://www.telus.com
Location:
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing technology and capital... more

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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