Rogers, Shaw Join Forces to Launch Made-in-Canada Netflix Competitor Called 'Shomi'

Rogers Communications and Shaw Communications have joined forces to launch shomi, a new streaming service in Canada that aims to take on Netflix.

Shomi is slated to launch in beta for Rogers and Shaw customers and will be available for streaming via tablets, smartphones, the web, Xbox 360, and set top boxes.

Scheduled to launch in early November, shomi will cost $9 per month.

Shomi "features prior seasons of the most popular shows on TV today, iconic series from the past, cult-classic and fan-favourite films, as well as a library of family-friendly kids programming," according to Rogers. The service combines a team of programming experts with algorithmic technology "to help you pick what you actually want to watch," adds Shaw.

Shomi will launch with 14,000 episodes, 11,000 hours of television, 1,200 movie titles, and 340 television series. 30% of all content on shomi will be Canadian, the companies say. Shomi accounts will be able to house up to six different profiles per household.


Shomi will have a "visually appealing interface," though the teaser video above doesn't show it.


“We’ve taken the time to talk with Canadians to find out what they want and to create an unbelievable user experience,” said Keith Pelley, president of Rogers Media. “They told us loud and clear: they want all the past seasons of the most popular, current TV shows and they want it to be easy."

"We keenly understand the media landscape is rapidly changing and that viewers are looking for greater flexibility when it comes to what they watch and how they watch it,” said Barbara Williams, senior vice president of content for Shaw Media. “Shomi is our first step into the new world of content streaming and we’re so pleased to be able to bring this made-in-Canada service to the market.”

In Canada, Netflix accounts for up to one-third of all internet traffic during peak hours, making it a formidable foe.

Rogers Communications
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as... more

Shaw Communications
Vancouver, British Columbia, Canada

Shaw has experienced rapid and successful growth within the cable, satellite and telecommunications industries over the last several decades. With this growth, Shaw has created and acquired a number of companies focused on delivering high-quality products and services to approximately 3.0 million customers in Canada. more

Los Gatos, California, United States

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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