Rogers, Telus, and Bell Team up to Launch Anti-Verizon 'Fair for Canada' Campaign

Posted by Knowlton Thomas

Rogers, Telus, and Bell have teamed up to lobby against US telecommunications giant Verizon acquiring Canadian startup carrier Wind Mobile.

The "Big Three" incumbents want to have the opportunity to bid on Canada's discount carriers, even though the government's whole idea for competition is that a fourth major carrier exists in Canada's wireless oligarchy - which would never happen if one of Rogers, Telus, or Bell acquired the startups.

A campaign called Fair for Canada has been jointly launched by the Big Three, which includes a video, ads, links to supporting articles, and a letter written to Prime Minister Stephen Harper by the boards of directors of all three telcos.

SEE ALSO: Canadian Telcos Raising Their Prices to Spite CRTC's New Consumer-friendly Rules

"We fundamentally believe that Canadians would not want a foreign player such as Verizon to be given preferential treatment over Canada’s longstanding telecommunications carriers," they write, despite most evidence suggesting the exact opposite as Canadian consumers plead for outside competition.

 

 

"That's not real competition," says Amanda, a call centre trainer for Rogers in Moncton, in the video. She's speaking of the government allowing a fourth legitimate carrier into the market - you know, to create real competition. Like the other telco employees in the cringe-worthy video, you can practically see the puppet strings tied to her jaw.

The Big Three talk primarily about taxpayer burdens and employment, but the average Canadian cares a lot more about lowering their $100 phone bill than whether Verizon will hire Canadians for its call centres.

Company:
Telus Corp.
Website:
http://www.telus.com
Location:
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing technology and capital... more

Company:
Bell Canada
Website:
http://www.bell.ca
Location:
Vancouver, British Columbia, Canada

Bell is Canada's largest communications company, providing the most comprehensive and innovative suite of communication services to residential and business customers in Canada. Operating under the Bell brand, the Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and VDSL television,... more

Company:
Rogers Communications
Website:
http://www.rogers.com
Location:
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as high-speed Internet access... more

Company:
Wind Mobile
Website:
http://www.windmobile.ca
Location:
Toronto, Ontario, Canada

Simply put, we want to create the most unforgettably positive customer experience in Canada. How? By speaking with you, not at or over you. By making every site you visit, every store you set foot in and every call you have with us into a meaningful conversation to help build something better - together. We'll make it as easy as possible to be a customer. You'll have more control over your mobile experience than... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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