Rogers To Sell Smart Baby Clothes, Make You A Lazier Parent

by Stephen Christensen

According to Report Linker, the global market for baby products is worth an amazing $7 billion annually, taking into account an estimated 4 million babies born each year (works out to ~$1800/baby/year).  Rogers, it would seem, would like to branch into that market.

In partnership with a U.S. biomedical products company, Exmovere Holdings Ltd., Rogers will provide the Exmobaby, a smart-pyjamas that monitor your baby’s vital signs and movement.  Using a range of sensors, and powered by a AAA battery, the Exmobaby will measure your baby’s temperature, perform electrocardiograms (ECGs) on your baby to monitor heart rate, and use an accelerometer to detect movement.

The data can be monitored from your mobile devices wirelessly, and Rogers will be the exclusive provider of this service at a cost of $9.99/month.  Currently, only evaluation kits are available for retailers that want to carry the product, but the outfits should be available this fall for $149.

While the Exmobaby has yet to be approved by the U.S. Food and Drug Administration, Rogers VP Machine-to-Machine Mansell Nelson told The Canadian Press that Rogers feels the product is safe for use.  “We don’t just put our name or association on anything so there is a certain degree of (endorsement), we’re confident it does what it says it’s supposed to do. [Though] we don’t claim to be a group of medical experts either.”

Rogers Communications
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as... more

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Stephen Christensen

Stephen Christensen

Stephen is the Atlantic Canadian contributor for; reporting Canadian technology news, with a focus on the Maritime provinces.  Having a deep-rooted interest in science and technology for much of his life, he is most interested in mobile technology and social media.  Having been published in various scientific journals, he is completing his Graduate Studies at Dalhousie University... more

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