Guylain Roy-Machable of RX Networks explained, to a packed crowd at BCTIA’s IMPACT event in downtown Vancouver, that the purpose of his company is to make GPS smarter. Regular GPS takes up to 45 seconds to locate satellite data, and RX Networks is dedicated to making that an instantaneous process in a machine independent way, he said. By combining different technologies to enable “assisted” GPS, Machable said a small Vancouver company is able to deal with some of the biggest semiconductor companies in the world. The recent downturn, he said, meant companies just have to keep running faster and faster to compete. Another challenge for his company is to be as compatible with as many different service providers and manufacturers as possible. While bigger players can sometimes take over a space, he said, a smaller company can move on to a new challenge quickly and push their company to the next level.
Additionally, Machable said, it makes sense to step into an industry before it reaches the point of demand for your product, giving you time to develop your product. In the case of his own company, he pointed to the continued and exponential adoption of GPS in many different products, which his company gambled (and succeeded in predicting) would be an important feature-set in new technologies.