When I graduated from film school in 2008, the landscape of the entertainment industry was changing, morphing with the technology and trying to catch up to new innovations.
Young filmmakers, like myself, anticipated the expiration of television and were just starting to accept all that YouTube had to offer. Meanwhile, grand cinematic spectacles were calling attention, i.e. Avatar in 3D. Yes, it seems as though there was going to be a whole spectrum of viewing habits.
But will movie watching experience be as sacred as church? Or was it going to be a secular pastime, one we try to catch up on like talking to an old friend at a party or a novel on our nightstand?
Inspired by the recent Oscars, I give you the five nominated movie-watching experiences as voted by me—nope, not movies, but movie watching experiences.
For a while Canadians were reluctant to subscribe to Netflix, mostly out of envy—subscribers from the States were getting more than three times the content—but the on-demand-movie-and-television service suggested that if more people join Netflix, the more content it can generate, both by hammering out legalities through traditional licensing models and by producing their own shows.
House of Cards, Orange is the New Black and Arrested Development won many viewers over, and once they got hooked to the binge watching lure of Netflix—it’s not so easy to quit.
The pirated movie and television distribution market is competitive market, albeit an illegal and risky market. With memories of Megaupload still fresh in many downloaders and streamers’ mind, this well-known paradigm is still one that most are treading lightly on.
While many consider this method to be a hassle, others consider it the most reasonable. Viewers are paying by sending traffic to the hosting sites, dealing with pop-up ads and the occasional glitches in download and streams. “Just let it buffer!”
The “no honour among thieves” mentality lives on in this movie watching experience that have existed since the dawn of the digital era. As long as the leaches and seeders continue feeding off of each other, this category will not disappear anytime soon to the chagrin of the big media companies.
APPLE TV and WEB-ENABLED TELEVISION
Bridging the gap from your phone and computer to the television—this relatively new all-in-one model is bringing viewers back to the couch. At least that was the plan.
Unfortunately I don’t know many people who use Apple TV, or even consider getting it. The living room battleground is a tough one to win, even for a trusted brand like Apple. After all, just look at all the different boxes and consoles you have under the television. Needless to say, there is still a lot of convincing needed to prove that cable is obsolete and that the video game consoles won’t suffice. But I think that is just a matter of time.
Since the closure of many video rental stores, Redbox have been the alternative. Standing tall, proud and unobtrusively at a grocery store, the video vending machine offers hot new DVD releases the same way ol’ Blockbuster used to. Comforting to many and laughable to some, Redbox fulfills a service that is still in demand.
As a result of having a secret Santa that no longer cared for the physical medium, I received an arm full of DVDs and BluRay last Christmas. I still relish the nostalgia of DVDs. Seems like just yesterday my family was arguing whether to buy a HD DVD player or a BluRay player, I’m still not sure if we made the right decision. Unlike VHS, DVDs have a bit more to offer in terms of bonus features. And they are compatible enough to remain an impulse buy. But being compared to VHS is never a good thing.
We watch movies everywhere: in bed, at work, on the bus, at a coffee shop, on the john and even in the movie theatre waiting for the movie to start. Personally, I can’t watch a three-hour movie the same way I check my Tweets. But content on the go is what the public wants.
Last year’s study by Motorola Mobility’s Fourth Annual Media Engagement Barometer showed that 55% of smartphone or tablet owners have downloaded and stored movies and TV shows onto their devices. There is so much content in the world that if we were to spend every living moment watching something new, we would not do anything else. Mobile devices are fostering that challenge and allowing people to consume on the go, in addition to hoarding content.
As much as filmmakers want to get people into the theatre, they must also consider the other audiences, and choose to whether nurture the new platforms or not. We’ve come a long way in five years—who knows where we’ll be in another.