Salesforce Acquires Toronto Startup Rypple has just announced the acquisition of Toronto startup Rypple, a social performance platform. Rypple was a CIX Top 20 in 2009 and raised $7 million in 2010. 

" and Rypple share a vision for extending the social enterprise to transform the way we work," said Marc Benioff, chairman and CEO, "The next generation of HCM is not just about a cloud delivery model, it's about a fundamentally better way to recruit, manage and empower employees in a social world."

"Our social enterprise strategy continues to accelerate, and is at the root of the broad-based transformation and innovation we are seeing from customers today," said John Wookey, executive vice president, advanced applications, "With the launch of Successforce, plans to revolutionize HCM starting with an exciting social performance management app that will delight millions of employees around the world."

"We chose Rypple to be the core of Facebook's employee performance management platform because it's designed from the ground up to be social," said Tim Campos, CIO, Facebook. "We are delighted to see it become part of's social enterprise strategy."

"Rypple was designed from the start to be fun, social, and mobile--an app that can delight managers and employees in entirely new ways," said Daniel Debow, co-CEO and co-founder, Rypple. "As the leading social enterprise company with more than 100,000 customers worldwide, will allow us to not only strengthen our offering for the hundreds of high-performing organizations that use Rypple today, but also scale it to reach many more."

"We took the science of team performance and applied the collaborative, transparent, and real-time power of social networks to create a completely new model for managing people and the work they deliver," said David Stein, co-CEO and co-founder, Rypple. " gives us the opportunity to apply our expertise and extend our vision for Rypple with Successforce."

Salesforceplans to rebrand Rypple as “Successforce," creating a "human capital management business unit."

Financial terms of the deal were not disclosed.

Toronto, Ontario, Canada

Long before Rypple, we started a software company called Workbrain. Workbrain helped huge companies schedule and pay people. Within a few years, we grew to over 650 people. Like every big company, we set up a "Performance Management" program. We thought that formal reviews would help us manage people and the business. They did. Sort of. Our process helped the company but not our people. It... more

Toronto, Ontario, Canada is the enterprise cloud computing company that is leading the shift to the Social Enterprise. Our trusted cloud platform and apps—including our flagship CRM solution—help employees collaborate easily and connect with customers like never before. And thanks to the cloud, all of it comes with low cost, low risk, and fast results. Our 100,000+ successful customers tell the story best. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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