San Francisco-based Salesforce continued its Canadian startup shopping spree last week, scooping up Halifax-based GoInstant.
GoInstant marks the fourth time in just over two years that Salesforce has shelled out to acquire a Canadian startup. Salesforce started its Canadian exploration two years ago with the purchase of Sitemasher which is now known as Salesforce Sites.
- June 2010: Vancouver's Sitemasher acquired for $20 million.
- March 2011: Fredericton's Radian6 acquired for $326 million.
- December 2011: Toronto's Rypple acquired for $65 million.
- July 2012: Halifax's GoInstant acquired for $70 million.
During a roadshow through Toronto last month Salesforce execs told the local crowd that acquisitions made north of the border are here to stay. While the Sitemasher brand has been shelved, Salesforce is growing its presence in Vancouver and both Radian6 and Rypple are still based in Canada.
Salesforce's Canadian commitment is bucking the trend of homegrown startups no longer need to move stateside once acquired.
In fact, according to chairman Frank van Veenendaal, Salesforce is looking to entrench its roots even further in Canada by increasing its 1,000 staff here by 50 per cent within the next year.