Salesforce Laying Off Radian6 and Buddy Media Employees and Execs

We learned this morning that Salesforce was "decimating" Radian6's marketing and social community departments. According to a source familiar with the matter, people from the vice-president level down are facing layoffs "left and right" today at Radian6, which Salesforce acquired for more than $300 million last year.

We reached out to Salesforce to confirm and they admitted it to a "rebalancing" of "resources."

"With the integration of Radian6 and Buddy Media, the Salesforce Marketing Cloud is re-balancing its resources to support its growth, including moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing and dramatically increasing investments in R&D," a rep from Salesforce told us.

According to them, "fewer than 100 people were impacted globally." However, this could represent up to one third of Radian6's workforce.

Update: We have confirmed with our sources that employees of Buddy Media, which Salesforce acquired for $745 million this year, have also been laid off.

Fredericton, New Brunswick, Canada

Radian6 provides the leading social media monitoring and engagement platform for marketing, communications and customer support professionals. The company’s new Engagement Console enables brands and agencies to monitor all forms of social media, with real-time results, and engage as a team through unique workflow features for tagging, classifying, and assigning of posts. Analysis widgets on the... more

Toronto, Ontario, Canada is the enterprise cloud computing company that is leading the shift to the Social Enterprise. Our trusted cloud platform and apps—including our flagship CRM solution—help employees collaborate easily and connect with customers like never before. And thanks to the cloud, all of it comes with low cost, low risk, and fast results. Our 100,000+ successful customers tell the story best. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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