We learned this morning that Salesforce was "decimating" Radian6's marketing and social community departments. According to a source familiar with the matter, people from the vice-president level down are facing layoffs "left and right" today at Radian6, which Salesforce acquired for more than $300 million last year.
We reached out to Salesforce to confirm and they admitted it to a "rebalancing" of "resources."
"With the integration of Radian6 and Buddy Media, the Salesforce Marketing Cloud is re-balancing its resources to support its growth, including moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing and dramatically increasing investments in R&D," a rep from Salesforce told us.
According to them, "fewer than 100 people were impacted globally." However, this could represent up to one third of Radian6's workforce.
Update: We have confirmed with our sources that employees of Buddy Media, which Salesforce acquired for $745 million this year, have also been laid off.