Toronto-born Rypple has been rebranded as Work.com.
Nine months ago Salesforce acquired the social performance platform and announced that it was entering the human capital management market. Earlier this year, Salesforce rebranded Rypple as Salesforce Rypple but today at Dreamforce the CRM giant revealed its rebrand as Work.com.
Work.com is Salesforce's first step toward transforming Human Resources for the social era.
Work.com is a social performance management platform that revolutionizes the way companies align around social goals, motivate their people with real-time recognition and rewards and drive performance with continuous feedback and relevant performance reviews.
With Work.com, companies can provide management tools right inside the applications where sales, service and marketing teams work everyday, connecting them to the mission of their company in entirely new ways. It will cost $5 per user per month for a Premium account and $9 for a Phenomenal account.
Also today, Salesforce and Workday announced they are expanding their partnership to enable seamless integration between Workday HCM and Work.com. In addition, a new partnership with Amazon.com was announced that empowers Work.com customers to reward and motivate their people directly from within Work.com.