Salesforce.com Includes Canadian Startups Among Wearable Launch Partners

Posted by Rob Lewis

We’re on the verge of a significant shift in computing technology - wearable computers.

As smartphones and tablets enter maturity, the wearables category - expected to be worth hundreds of millions of dollars in just a few years (IDC) – represents a burgeoning category in its infancy that is ushering in a new era of computing for consumers and business.

Today Salesforce.com announced the industry's first initiative for wearable computing in the enterprise – Salesforce Wear.

Salesforce Wear’s launch partners include the usual wearable suspects - Google Glass, FitBit, and Samsung. But they also include three hot Canadian startups – Waterloo's Thalmic Labs, Toronto's Bionym, and Montreal's OMsignal.

"Wearables are the next phase of the mobile revolution," said Daniel Debow, SVP, emerging technologies, salesforce.com. "With Salesforce Wear, companies can now capture the massive opportunity these devices offer to connect with customers in new ways."

The dramatic explosion of wearables creates a tremendous opportunity for businesses to connect with customers, partners and employees in entirely new ways. According to an IHS white paper titled Wearable Technology - Market Assessment, roughly 50 million wearable units will be sold in 2014, and more than 180 million are predicted to sell in 2018.

With the massive number of devices coming into market, it is imperative that companies understand how consumers will operate in a hands-free world. Salesforce believes wearables are the future of mobile and through this initiative companies can now discover new ways to market, sell, and service.

Salesforce Wear Developer Pack is now generally available and is included with all user licenses of Salesforce CRM and the Salesforce Platform.

Company:
Salesforce.com
Website:
http://www.salesforce.com
Location:
Toronto, Ontario, Canada

Salesforce.com is the enterprise cloud computing company that is leading the shift to the Social Enterprise. Our trusted cloud platform and apps—including our flagship CRM solution—help employees collaborate easily and connect with customers like never before. And thanks to the cloud, all of it comes with low cost, low risk, and fast results. Our 100,000+ successful customers tell the story best. more

Company:
Thalmic Labs Inc.
Website:
http://www.thalmic.com
Location:
Kitchener, Ontario, Canada

Thalmic is changing the way people interact with technology. Headquartered in Kitchener-Waterloo, Canada, we're developing exciting new technologies in the area of human-computer interaction: Technologies which bridge the gap between man and machine, enabling us to accomplish new feats, enhance our abilities, and explore new possibilities. more

Company:
OMsignal
Website:
http://www.omsignal.com
Location:
Montréal, Québec, Canada

OMsignal is developing a revolutionary line of bio-sensing clothes, which connect seamlessly to iPhones and iPads. The company is at the intersection of the mobile/wearable tech, well-being and fashion markets. It is building a branded suite of products powering a new breed of bio-aware lifestyle applications on smartphones. more

Company:
Bionym Inc.
Website:
http://www.bionym.com
Location:
Toronto, Ontario, Canada

Bionym develops the Nymi, a wristband that authenticates the wearer using unique characteristics of his/her cardiac signal (ECG). The Nymi is the first product to offer identity, proximity and motion information all in one wearable electronic device! more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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