Salesforce.com Invests In Fredericton's Introhive

Posted by Rob Lewis

Fredericton-based Introhive announced today that it has expanded its latest funding round to $5 million, adding Salesforce.com to its list of prior investors that include Build Ventures, CIT GAP, Fortify VC, Growthworks Atlantic and NBIF.

This investment will be used to accelerate business growth and expand sales and marketing activities to reach and attract more customers.

Introhive makes social selling real for companies.  The software as a service application analyzes a company's employee communications in a private and secure fashion, while layering on social connections to create an enterprise-wide view of existing relationships with customers and prospects. 

Introhive increases effectiveness within the entire sales process by leveraging this relationship knowledge to improve sales hiring, prospecting, territory assignment, renewals and lead scoring.

READ MORE: Relationship Capital Platform Introhive Hires Two Former Radian6 Employees as VPs

"We think social selling is about effectively leveraging the strength of enterprise relationships and managing them in a practical way that brings results," commented Jody Glidden, co-founder and CEO.  "Our customers are seeing great value from the platform.  This investment will help us get it in front of more like-minded companies sooner."

This funding news builds on a number of recent announcements by Introhive including the launch of Introhive in the Salesforce AppExchange as well as the acquisition of several new enterprise customers.

Introhive was named to the shortlist for PwC's Vision to Reality awards last month.

Company:
Salesforce.com
Website:
http://www.salesforce.com
Location:
Toronto, Ontario, Canada

Salesforce.com is the enterprise cloud computing company that is leading the shift to the Social Enterprise. Our trusted cloud platform and apps—including our flagship CRM solution—help employees collaborate easily and connect with customers like never before. And thanks to the cloud, all of it comes with low cost, low risk, and fast results. Our 100,000+ successful customers tell the story best. more

Company:
Introhive
Website:
http://www.introhive.com
Location:
Fredericton, New Brunswick, Canada

Introhive is a relationship capital platform. Relationship capital is the sum of all the relationships that an organization’s employees have with customers, colleagues, and friends. Typically leveraging these relationships have been hard as they tend to live in siloes of social media, email, calendars, and contact. Introhive helps companies unlock these relationships by discovering and analyzing all the... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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