Fredericton-based Introhive announced today that it has expanded its latest funding round to $5 million, adding Salesforce.com to its list of prior investors that include Build Ventures, CIT GAP, Fortify VC, Growthworks Atlantic and NBIF.
This investment will be used to accelerate business growth and expand sales and marketing activities to reach and attract more customers.
Introhive makes social selling real for companies. The software as a service application analyzes a company's employee communications in a private and secure fashion, while layering on social connections to create an enterprise-wide view of existing relationships with customers and prospects.
Introhive increases effectiveness within the entire sales process by leveraging this relationship knowledge to improve sales hiring, prospecting, territory assignment, renewals and lead scoring.
"We think social selling is about effectively leveraging the strength of enterprise relationships and managing them in a practical way that brings results," commented Jody Glidden, co-founder and CEO. "Our customers are seeing great value from the platform. This investment will help us get it in front of more like-minded companies sooner."
This funding news builds on a number of recent announcements by Introhive including the launch of Introhive in the Salesforce AppExchange as well as the acquisition of several new enterprise customers.
Introhive was named to the shortlist for PwC's Vision to Reality awards last month.