Launches Salesforce1 for the 'Internet of Customers'

by Rob Lewis

Today at Dreamforce Salesforce's Mark Benioff launched Salesforce1, a next-generation CRM platform designed for developers, independent software vendors, and customers to connect apps and third-party services such as Dropbox and Evernote.

The mobile-first environment symbolizes the company’s focus as a platform provider with the promise of connecting the enterprise to the billions of things that are increasingly capable of being programmed through APIs, according to Salesforce.

The company is betting big on "the Internet of Things," but Benioff told the Dreamforce crowd that "Things" doesn't quite cover it. Benioff has coined the phrase "Internet of Customers."

"Behind all the apps, all the devices, all the technology, all the connections, is the most important element of all: your customers," he said.



Salesforce1, he says, is designed to connect everything—your customers, your data, your employees, your partners, and the next generation of apps and devices.


Toronto, Ontario, Canada is the enterprise cloud computing company that is leading the shift to the Social Enterprise. Our trusted cloud platform and apps—including our flagship CRM solution—help employees collaborate easily and connect with customers like never before. And thanks to the cloud, all of it comes with low cost, low risk, and fast results. Our 100,000+ successful customers tell the story best. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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