Samsung goes all out (again) for the 2010 Winter Olympics

Posted by Warren Frey

Samsung introduced its presence at the 2010 Olympic Games in grand style today as it opened the Olympic Rendevous Pavillion at David Lam Park, site of LiveCity Yaletown. VIPS at the event included Canadian hockey legend Wayne Gretzky, BC Premier Gordon Campbell, Vancouver mayor Gregor Robertson andSamsung president Geesung Choi. 

Samsung has a history with the Olympic Games dating back to the 1990s, and they continuing that tradition with not only their pavilion but also rolling out their Wireless Olympic Works (WOW) technology, a proprietary wireless platform expressly designed for support during the Games, primarily communication between delegates, athletes and staff. The WOW platform isn't restricted to just Olympic participants, though; several Samsung smartphones can download a Public WOW app to learn more information about the Games and receive real-time updates. 

And speaking of smartphones, Samsung also introduced the Omnia II, the official mobile phone for the 2010 Winter Olympics, available on the Bell network. The Omnia II sports the WOW application, as well as sporting Wifi, Bluetooth, a 5 megapixel camera and video conferencing.

The Olympic Rendevous Pavilion will host several electronic musical acts throughout the games and is adjacent to the Athlete's Centre, a meeting place for athletes and their families.

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Warren Frey

Warren Frey

Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens when he dived into the WELL on his “Woz”... more




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