Santa gets tech-savvy with social media marketing, iPhone app, geo-tracking, and new website

Posted by Knowlton Thomas

SantaSanta Claus is a historically traditional fellow, relying on reindeer and wooden sleighs to travel the globe, in spite of newer and more efficient technologies.

And while Rudolph is still Santa's go-to vehicle engine (at least it's eco-friendly), Mr. Claus is embracing some technologies. Toronto's 106th Santa Claus Parade will see a host of new features employed, including a brand new website.

The website connects to social media outlets Facebook and YouTube, as well as Twitter, where Torontonians are encouraged to tweet past parade memories with a #TOSanta hashtag.

But that's not all. Santa now has an iPhone app. The free app offers two main features: First, you can shake your phone using RingOut! to trigger the sound of jingle bells. Second, you can use TrackHim! to follow Santa's location via geo-tracking in real time.

Toronto's Santa Claus Parade is on Sunday, November 21st at 12:45pm.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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