Score: A Hockey Musical looking for patriotic Canadians
If you were in Toronto during the recent Toronto International Film Festival, then you've probably
heard of Score: A Hockey Musical. It opened up TIFF and will be in theatres nationwide October 22nd.
The makers of the movie have created a website called www.scoreahockeymusical.com. The website matches the fun and character of the film and includes a social media contest celebrating two central themes of the movie: Music and Canada.
The contest simply asks Canadians to sign the National Anthem and upload it onto the site.
High-value prizes will be awarded based on the number of “Likes” received.
Prizes range from a 7 night stay at the Fairmont Royal York Hotel to Canada Goose branded winter jackets.
Two Toronto-based companies are behind the creation and power of this site: 70mainstreet provided the design, layout and integration into Filemobile's Media Factory platform and specifically the user generated content contest and multimedia comment product.