Charlottetown's ScreenScape Networks announced today they have formed a strategic partnership with Wakefield Canada that will see their digital signage solutions in the automotive market helping pitch oil.
Wakefield Canada has exclusivity with respect to sales, marketing and distribution of Castrol consumer and commercial lubricants in Canada. ScreenScape will allow them to offer their customers a powerful location-based marketing network to enhance the sale of Castrol oil.
"Wakefield Canada, and the Castrol Brand, are leaders in the automotive industry in Canada" stated ScreenScape President and CEO, Kevin Dwyer. "We are excited by the powerful combination we have created here in a partnership that leverages the strengths of both companies. This partnership will enable Wakefield to capitalize on ScreenScape technology as the cornerstone of a turn-key digital signage solution that is custom-tailored for the automotive industry. Furthermore it will help ScreenScape to accelerate the adoption of its already expansive community-based digital platform by tapping into Wakefield's industry knowledge and established market position."
The role of digital signage in retail continues to grow and Wakefield's 8,000+ customers in the Canadian automotive and commercial heavy duty aftermarket represents a huge opportunity for ScreenScape.