SEARS Canada releases interactive app holiday catalogue exclusively for iPad

by Dan Verhaeghe | Apple

SEARS Canada in conjunction with Transcontinental Media has released the first interactive tablet catalogue in Canada for the holiday season. After the introduction, it turns into a "picture book" like menu where you can select categories and then choose from over 800 hundred items in the tablet catalogue. Consumers can use the search functionality, click on the pictures of every item in order to add them to their wish list, share with their friends or buy right through their tablet. 

Here's a video that demonstrates the SEARS tablet app catalogue. You can download it exclusively on your iPad as SEARS prints 3 million catalogues annually for the holiday season, so help them move towards saving paper. 

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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe focuses on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24 studios six years... more

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