Seattle's Smartsheet has Viagra moment

Posted by Rob Lewis

Last month Bellevue-based Smartsheet.com, a SaaS-based work management tool, announced the completion of a $1.25 Million Series B round of financing led by the Madrona Venture Group and Founder Brent Frei.  In less than 3 years, Smartsheet registered over 65,000 users across more than 30 countries. The January round of investment will enable them to continue to expand their outreach and dedicate resources to continued development of the product.

Earlier today, John Cook of TechFlash wrote about Smartsheet.com's recent success in rolling out a new feature called Smartsourcing to Amazon Mechanical Turk. Smartsourcing lets companies collaborating on projects outsource simple tasks and Smartsheet's Frei explained the new feature in a blog post yesterday titled Smartsheet's Viagra Moment.

Remember the story of Sildenafil Citrate (Viagra)? It was being developed as a possible hypertension drug – but showed compelling side effects for a then uncontested market – Erectile Dysfunction. While not identified in our initial business strategy, we too experienced a compelling side effect from the unique design of our service. Turns out, Smartsheet works really well for managing virtual workers at the very granular task level. Virtually everyone’s first sentence after being shown this new capability in our product has been, “Can I try it?”

And so, from today onward everyone can try it. We’ve released the first global switchboard that connects real and virtual teams on an as-needed basis to accomplish specific tasks. It’s called Smartsourcing, and it’s powered by Amazon Mechanical Turk. Smartsheet is the only service on the web to combine crowdsourcing seamlessly into your project management. We’ve added over 100,000 employees to everyone’s team roster.

Check out the video screencast on Smartsourcing. In today's ecomony, there's no doubt On Demand Workforce tools like Smartsheet's Smartsourcing will be a hit with businesses on a budget and thousands of workers on the web.

Company:
Madrona Venture Group
Website:
http://www.madrona.com
Location:
Seattle, Washington, United States

Madrona Venture Group invests in companies building the new "next," be it upgrading the backbone of technology, creating new business models on the Web, or changing the status quo of communications. You bring the idea, the technology, and enthusiasm. We'll do our part in helping you to realize your vision. We are a resource-rich venture firm that helps companies realize their full potential via a well established... more

Company:
Amazon
Website:
http://www.amazon.com
Location:
Vancouver, British Columbia, Canada

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of... more

Company:
Smartsheet
Website:
http://www.smartsheet.com
Location:
Bellevue, Washington, United States

Keep track of work, collaborate with colleagues and clients, and easily update information online. If out-of-date tracking spreadsheets and a huge inbox aren't working for you, get in control with Smartsheet. With unlimited file sharing, discussions, and alerts, you'll save time and always know where things stand. Launched in 2006 and based in Bellevue, Washington, Smartsheet.com is privately-held Software as a... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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