SEO 101 with Linda Bustos at NV08

by Warren Frey | Culture

Linda Bustos, well-known as the blogging expert at Elastic Path, explained the mysteries of Search Engine Optimization (SEO) to packed session at Northern Voice today. Essentially, differentiating a site through keywords is a great way to get noticed by Google and other search engines, but it's important to be specific in keyword choices. Bustos used Kris Krug's Static Photography site as an example, citing his use of "Vancouver fashion design" and "Vancouver fashion photography" in keywords, blog posts and throughout the site as smart SEO. Links, which spread throughout the blogosphere and extend the reach of a site, are another prime SEO tactic, as is tagging on social media sites such as (in Krug's case) Flickr. Blogrolls (lists of favorite sites that link back and forth to each other) will eventually result in referrals from other sites, which will again push up your rankings in search engines. In terms of Web 2.0, Bustos cited local start-up Kinzin, which specializes in social networking for families. Their Facebook apps, Are You Normal and These Are My Kids, create awareness and exposure for their main site, and are a vital component of their online social strategy. Another way to gain exposure is to get coverage from online influencers like TechCrunch or Mashable by submitting news to those sites. Guestblogging on sites that are in tune with your own interests or expertise are another great way to drive exposure while enhancing your online reputation. Viral marketing is another alternative.

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Warren Frey

Warren Frey

Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens when he dived into the WELL on his “Woz”... more

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