SEOmoz pioneers data driven SEO

Posted by Rob Lewis

If you follow search engine optimization (SEO), you've heard of SEOmoz. Up first in the Search & Information Resources session is the web's premier destination for SEO education, tools and information. Since SEO is challenging to learn, difficult to execute, and even harder to stay on top of, SEO experts and want-to-be experts ironically search out accurate data and authoritative instruction online.

SEOmoz Senior Engineer Nick Gerner explained their business model which includes a subscription service that provides access to online tools that make SEO easier, educational resources to explain SEO, hot SEO tips and tricks, and unique data sources to give members a competitive edge.

SEOmoz's "magic potion" is their Linkscape index and technology platform that is based on completely unique data and evaluates the pages and links in their index to provide reliable, authoritative information about the web.

Not surprisingly, SEOmoz drives customer acquisition through website traffic (300K visits per month and growing), viral content, an popular blog (30K+ daily subscribers), industry presence at conferences and impressive word-of-mouth.

To date SEOmoz has rasied $1.1 Million from Ignition Partners and Curious Office.

Company:
SEOmoz Inc.
Website:
http://seomoz.org
Location:
Seattle, Washington, United States

SEOmoz is the web's premier destination for Search Engine Optmization education, tools and information. We provide marketers world wide with resource designed around a single goal: to make our members better at SEO. more

Company:
Washington Technology Industry Association
Website:
http://www.washingtontechnology.org
Location:
Seattle, Washington, United States

Washington Technology Industry Association is the largest state-wide association of technology companies and executives in the world. With more than 1,000 member companies representing more than 80,000 technology sector employees in Washington State, Washington Technology Industry Association is a catalyst for setting new industry directions, sharing expertise, fostering collaboration, delivering key business... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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