In a loft-style office on Granville Island lives the headquarters of AssociCom, a software startup founded by serial entrepreneur Murray Goldberg. As part of AssociCom’s streaming video show about social networking, Goldberg will be recounting his history on the Internet, live tomorrow at 10:00am PST.
Goldberg, a tenured UBC faculty member, sold his first company, WebCT, in 1999 at the height of the tech boom. Since then, he has been quietly working away on Granville Island starting Silicon Chalk, Brainify, and now AssociCom, a web-based social networking platform for associations. The show this week will recount Goldberg's time as a young netizen and is sure to be a nostalgic and lively discussion.
AssociCom is gaining traction and paying customers each month, even while Goldberg works on other niche projects like Marine Learning Systems (launching soon), an e-learning application designed to train crews of large marine fleets on the nuances, systems and procedures of each ship in a fleet.
"I love starting software companies, because of the huge potential an idea can have," says Goldberg. "But I don't think my passion is uncommon. Whether you have had success, or you have yet to have it with a technology company, the entire process is exciting and addictive.”