Shiny Ads lands marquee customer for Self-Serve Ad Platform
Toronto's Shiny Ads has landed a marquee customer that should go a long way to prove their platform.
Adweek announced yesterday that they have partnered with Shiny Ads to create the new Adweek Self-Serve Ad platform.
Adweek is a weekly American advertising trade publication that was first published in 1978. Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns.
The service now lets anyone upload a 300x250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak directly to Adweek’s growing readership. If you don’t have a banner design handy, don’t worry. Just use the platform’s tool set to create banner ad designs that will run alongside Adweek’s editorial content.
“The interest in Adweek.com has exploded since its relaunch,” said Adweek publisher Erica Bartman. “The new Self-Serve Ad Platform is a great tool for products and services looking to connect with Adweek's readers, who are not only decision makers in every sector of the industry, but also executives looking for new and exciting ideas."
The Shiny Ads technology integrates with Adweek.com’s advertising system, automatically inspecting available inventory and fulfilling self-serve clients’ desired number of impressions. That allows it to generate revenue from new sources while avoiding any interference with ads sold to clients by the Adweek sales team, which the system always grants priority.
