ShopCity launches ShopLocally, which aims to be a hyperlocal alternative to Amazon

by Techvibes NewsDesk

Today, ShopCity, with major offices in Ontario, has launched ShopLocally to the public, a new website that aims to be a hyperlocal alternative to Amazon.

When Techvibes last covered ShopCity back in September 2010, the company has raises an additional $500,000, expanded its head count (up to 18 employees), and increased its merchant base (40,000, although many aren't yet active).

With ShopLocally, the startup's latest project encourages e-commerce consumers to keep it local. The website features a business directory, an Etsy-like marketplace, gift certificates from local businesses, and a local gift registry. 

Founded in 2008, ShopCity lets merchants buy towns or cities and then run them as their own. ShopLocally has an equally local focus but operates on a different model. ShopLocally aggregates content from ShopCity's network, making it more of a search engine that complements and supports ShopCity's established business.

According to ShopLocally, only 2% of small business are franches and 65% of every dollar spent local stays local. The site aims to provide everything that big-box retailers can provide provided by businesses rooted near your home. To compete with the convenience of giants like Amazon, ShopLocally allows for in-store pickups as well as deliveries, and its gift cards can be displayed on a smartphone for redemption.

The company's service is free for consumers and runs on a freemium model for businesses. ShopCity was founded by Colin Pape and has Steve Outtrim—who was once the youngest CEO of a public company in Australia's history that grew to a $1.7 billion market cap—on its board of advisors.

ShopLocally is currently web-only but has plans for mobile apps.

Midland, Ontario, Canada creates strong local economies by connecting local businesses with the residents in their community online. The Community Commerce platform provides local partners with a turn-key shop local program they can use to generate better results for local business. The platform enables local businesses to: Promote via the business directory, newsletters & press releases... more

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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