ShopCity's unique business model gives locals everywhere the opportunity to boost their e-commerce

by Knowlton Thomas | Startups, with one if its two major offices in Ontario, provides communities all over the world with a turnkey "shop local" program that offers local businesses tools to sell and market their goods and services online.

Shopcity, a bootstrapped startup with $1.5 million in angel investments, functions on a freemium subscription model. Its tools are provided via a business control panel that enables businesses to promote, publish and sell online. Products, services and gift certificates can be sold in Shopcity's localized community marketplaces, and daily deals similar to Groupon are offered via email—plus, coupons and other promos can be published through Shopcity's site, as well as on Facebook, Twitter and even the business' own custom website. 

It's a unique franchise-like model in which a user becomes a "City Manager" that secures the rights to a city and a Shopcity domain name (for example, There is a "sizeable upfront payment" that covers local marketing costs and it operates on a revenue share model.

There are 8,000 cities in Shopcity's network already, many of those in Canada and also the U.S., where its second major office lies.

Founded in 2008, Shopcity is an interesting take on today's local and discounted shopping frenzies that are sweeping North America.

Midland, Ontario, Canada creates strong local economies by connecting local businesses with the residents in their community online. The Community Commerce platform provides local partners with a turn-key shop local program they can use to generate better results for local business. The platform enables local businesses to: Promote via the business directory, newsletters & press releases... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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