Shortcovers: A Bookstore in my iPhone?

Posted by Rob Lewis

Indigo Books and Music Inc. is moving aggressively into the booming e-book market tomorrow (February 26th) with the launch of a new service called Shortcovers. The new service will take Amazon's Kindle e-book combo headfirst by allowing users to buy and download e-books to their wireless smart phone or computer via the Internet similar to what iTunes accomplished with music.

“It's like having a bookstore in your pocket – and more,” Michael Serbinis, Indigo's vice-president of information technology, marketing and online business, said this week.

“They're reading as much, if not more, and they're doing so on screens as well as [using] physical books. When they're on-screen, they tend to read in shorter bursts and more frequently. There's this whole notion of ‘info-snacking,' of leveraging downtime – that time when you're waiting at Starbucks for a friend, or sitting in the back of a cab or on a train.”

For its launch, Shortcovers will offer 50,000 book titles for sale from $5 - $20, as well as individual chapters of books for 99 cents each. An estimated 200,000 sample chapters will also be available free for potential users. Post-launch Shortcovers will offer magazines and newspapers for sale, and the option of buying virtual copies of individual articles, an entire issue or a yearly subscription.

 

Shortcovers is being launched simultaneously in Canada (.ca) and the United States (.com) at 12:01 EST tomorrow. Virtual content can be downloaded using a BlackBerry Storm, Apple iPhone, Apple iPod touch and Google's Android mobile application, as well as via computer.

Update: Shortcovers is now Kobo.

Company:
Amazon
Website:
http://www.amazon.com
Location:
Vancouver, British Columbia, Canada

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of... more

Company:
Indigo Books & Music Inc.
Website:
http://www.chapters.indigo.ca
Location:
Toronto, Ontario, Canada

Indigo Books & Music Inc. is the largest book retailer in Canada operating bookstores in all 10 provinces under the names, Indigo, Chapters, World's Biggest Bookstore, and Coles. Indigo also operates chapters.indigo.ca an online retailer of books, music, movies, and more. A Canadian company based in Toronto, Ontario, Indigo provides consumers with inspiring retail and online environments for books and life... more

Company:
Kobo, Inc.
Website:
http://www.kobobooks.com/
Location:
Toronto, Ontario, Canada

Kobo is a global eReading service backed by majority shareholder Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings. Kobo believes consumers should be able to read any book on any device. With a catalog of over two million eBooks, and an open platform, Kobo enables retailers, device manufacturers and mobile operators to bring the joy of eReading to customers everywhere. For more... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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