Sid Lee's Jean-François Bouchard on Defining Success and What the Future of C2-MTL Looks Like

by Herbert Lui

How do you know when an event is successful?

“To me, the sign of success was when walking down the side, a person stopped me —a young designer, early 20s, tattoos all over his body—and said, ‘Oh, I love this thing. It’s so stimulating,’” recalls Sid Lee co-founder and C2-MTL Chairman Jean-François Bouchard. “Then, later, this CEO of a large corporation, dressed in a suit, stopped me and said, ‘I can’t believe this thing is so stimulating,’—in those same words.”

The end of C2-MTL gave some hints as to what would be happening next year. The team was kind (and clever) enough to share:

  • Corporate pavilions where companies can hold a conference within a conference, Burning Man-style.
  • A C-suite boot camp where Sid Lee commissions C-level executives to create something awesome.
  • Possible appearance by French product designer Philippe Starck.
  • Enlisted the help of the audience for a Twitter campaign to get Sir Richard Branson to C2-MTL 2013. (P.S., you can join in by Tweeting @richardbranson with the hashtag #C2MTL.)

The nearly flawless integration of sponsors, the eye and attention to detail and aesthetic, and the excellent sources of information truly made C2-MTL stand out from the rest of the business conferences.

As an admittedly younger attendee, I was curious to see if C2-MTL was an outlier, or if there had been other conferences like it. To my delight, I found I wasn’t the only one in awe; when I remarked, “I’ve never seen anything like this before,” in many conversations, I found the person I was chatting with always grinned and nodded enthusiastically.

I only wish I could have been more innovative with my own crafting of this post. C2-MTL certainly deserved it. I’ve got some ideas for next year (uh, video - budget permitting). But, as I learned in a Burning Questions panel discussion, sometimes the best thing to do is think by doing, and never miss a deadline.

This post is a part of a series designed to cover C2-MTL. Have a look at the post that started it all here.

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Herbert Lui

Herbert Lui

Herbert Lui loves startups, creativity, and innovation. He has been actively blogging about technology and consumer electronics since the summer of 2007, and still enjoys every minute of it. Herbert immerses himself in everything he wants to learn more about. He studies Consumer Behavior at the University of Western Ontario. In whatever spare time he has, Herbert can be found with his friends... more

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