SimplyUs, Verelo, Granify, Gijit, and ShopLocket Pitch at Extreme Startups Demo Day

Posted by Herbert Lui

The Chief Connector of Extreme Startups, Sunil Sharma, shared his thoughts on venture capitalism at Demo Day. After his introducion, the pitches began.

1. SimplyUs’ Jonathan James launched this service in the hospital the day after his child was born. (That’s dedication.) “'A little organization goes a long way,'” he said, quoting his wife. “As usual, she’s right.”

SimplyUs helps people organize their lives, and plans to help couples, families, social groups, and eventually business teams. SimplyUs has also partnered with Evernote to speed up distribution. James was looking to complete SimplyUs’ $750,000 round of funding.  

2. Andrew McGrath from Verelo pointed that while most web service companies focus on uptime and performance, factors like security, domain expiration, and emergency support were overlooked. A website that’s down is not the worst thing; a website that is up and spreading a virus is, he remarked.

Verelo seeks to guard clients from that, and is starting to target hosting companies in order to reach the majority of properties on the web. McGrath was looking for $750,000 worth of funding.

3. Jeff Lawrence from Granify stepped up and claimed he could double cash flow from any store after a setup. He then pointed out that 18% of Amazon’s visitors end up buying something from the site, whereas the number is closer to 2% on most other stores.

Lawrence walked us through the methods Granify uses to replicate the kind of success Amazon has with his clients. Lawrence announced that he and his co-founders were looking for $1.5 million of seed funding.

4. Gijit’s Andrew Draper started his presentation an absolutely hilarious slide with an allusion to Rick Ross (I was one of the few—if not the only one—that laughed out loud, to my dismay) and introduced the app: Gijit looks to make meeting up with people a lot easier by automatically setting up three times according to mutual availability, pulling pictures from Facebook and Twitter pages (so you actually know how the person you’re meeting looks like), and also pulls the address of the meeting place so that neither of you get lost.

It sure makes those initially awkward Starbucks meetings a lot easier to co-ordinate. The team was looking for $250,000 to finish off their seed round of funding.

5. Shopify’s Harley Finkelstein introduced ShopLocket’s Katherine Hague, who was looking to complete a $1 million seed round by raising $500,000. ShopLocket makes selling a lot easier for merchants by creating a very simple process for average joes and janes to sell stuff like T-shirts, and connects sellers with services that streamline the process.

As Demo Day wrapped up and the networking began in The Field House adjacent, I reflected on each pitch. As my friend observed, each project was so different from each other that there was no competition within the cohort, and each pitch was very well polished.

Despite it being the hottest day of the summer thus far, I’m sure all attendees were glad to bear through the heat to catch up with old friends, meet new people, and have a look at these five hopefuls looking to improve people’s lives with their solutions.

Company:
Gijit
Website:
http://www.gijit.co
Location:
Toronto, Ontario, Canada

The go-to app for your next 48 hours. Gijit shows you everything you need to know about your schedule for today and tomorrow. Find out more about who you’re meeting, where you're meeting them and things nearby—all within your Google Calendar. more

Company:
ShopLocket
Website:
http://www.shoplocket.com
Location:
Toronto, Ontario, Canada

ShopLocket lets anyone start selling professionally online in minutes. Simply publish a product, embed it in any website, Facebook page, or blog post, and start collecting orders. Finally, selling online is as simple as it should be. more

Company:
Verelo
Website:
http://www.verelo.com
Location:
Toronto, Ontario, Canada

With more websites and users online than ever before, the cost of downtime has never been higher. Verelo provides Malware detection, downtime monitoring and alert notifications as soon as an issue is detected with your website. While focused on large scale hosting providers, anyone can get started with a Verelo account and monitor their website or blog for free. more

Company:
Granify
Website:
http://granify.com
Location:
Edmonton, Alberta, Canada

Granify automatically maximizes revenue for online retailers by identifying shoppers that aren’t going to buy and changing their mind - before they leave the site - by harnessing the power of real-time big data and machine learning. more


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Herbert Lui

Herbert Lui

Herbert Lui loves startups, creativity, and innovation. He has been actively blogging about technology and consumer electronics since the summer of 2007, and still enjoys every minute of it. Herbert immerses himself in everything he wants to learn more about. He studies Consumer Behavior at the University of Western Ontario. In whatever spare time he has, Herbert can be found with his friends... more




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