Six in Ten Groupon users likely to revisit a retailer without a coupon

Posted by Techvibes NewsDesk

Online group coupons are becoming a hot marketing tool for businesses– but do they actually work to build loyalty?

According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report, Canadians are flocking to daily deal sites to try new companies, experience new products or services, and save on purchases. And customers aren’t the only ones reaping the rewards.

Websites such as Groupon.com and WagJag.com appear to be laying the groundwork for building loyal customer bases.

Among those who have redeemed an online group coupon in the past, six in ten (57%) would be likely (18% very likely, 39% somewhat likely) to return to the same company without a coupon or gift certificate. In fact, a majority (62%) of those who had bought an online coupon in the past have then gone on to make a full priced purchase from the business they first became familiar with through the group coupon site.

Online group coupons are clearly a way that Canadian consumers are branching out to try new businesses. Eight in ten (83%) who have used a group coupon in the past have used a business for the first time because of an online group coupon. A similar proportion (82%) has tried a product or service they wouldn’t have otherwise if not for the coupon. Among the various categories of online group coupons bought, the most popular are restaurants (51% of group coupon users), personal services (27%), and grocery items (25%).

When it comes to specific sites, Groupon.com dominates the industry with just over half (54%) of online Canadians aware of the site, followed by WagJag.com (27%), Dealfind.com (19%), LivingSocial.com (18%), Dealoftheday.ca (12%), and TeamBuy.ca (12%). Among those aware of group coupon sites in general, six in ten (61%) subscribe to receive emails or other alerts for notifications of new deals from the sites.

Company:
WagJag.com
Website:
http://www.wagjag.com
Location:
Toronto, Ontario, Canada

Online group buying platform that features exceptional daily deals on fun things to do and places to eat in cities across Canada. more

Company:
Groupon
Website:
http://www.groupon.com
Location:
Chicago, Illinois, United States

Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the United States. We have about 200 wonderful people working in our Chicago office (a handful of whom you can see to your right), along with a smattering of people in Groupon's other cities. Our company philosophy is pretty simple: we treat our customers the way we like to be treated.... more

Company:
Dealfind
Website:
http://www.dealfind.com
Location:
Toronto, Ontario, Canada

Dealfind is a branch of MenuPalace.com which started in 1999. Since May, 2010 this online group buying website has sold over 750,000 vouchers, and has saved consumers over $112,000,000. The 72nd most visited site in Canada, the company is also listed as the 626th most visited site in the United States* and the 2,734th most visited site in the world*. Dealfind employs 130 staff and can credit its growing success to... more


blog comments powered by Disqus

Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more




Who's Hiring



Recent Comments

Powered by Disqus