Slyce, which raised two rounds of fundingworth a combined $6 million this year, did not disclose the value of the transaction.
Hovr.it allows users to hover over any image on the web such as Facebook and Pinterest and receive exact or similar product matches to those in the image, complete with direct, purchasable links.
The deal will see the Toronto-based Hovr.it team join Slyce, "combining the technologies and enabling the extension of it’s advanced visual search capabilities across both mobile and desktop," according to the two startups.
“By adding the Hovr.it team and technology to the existing Slyce platform, we create a complete proposition for consumers who want to find inspiring things wherever they are and the brands, retailers and publishers who want be there at that moment of inspiration," Slyce CEO Cameron Chell said
Hovr.it was a recent graduate of the INcubes Accelerator.
"We’re exceptionally proud of the entire Hovr.it team and believe they have just become a part of what will be a highly notable and global company," INcubes CEO Ben Zlotnick said.