Calgary-based Visual Search Startup Slyce Acquires Toronto's Hovr.it

Posted by Techvibes NewsDesk

Calgary-based Slyce, a visual search platform, announced today the acquisition of desktop visual search startup, Hovr.it.

Slyce, which raised two rounds of fundingworth a combined $6 million this year, did not disclose the value of the transaction.

Hovr.it allows users to hover over any image on the web such as Facebook and Pinterest and receive exact or similar product matches to those in the image, complete with direct, purchasable links.

The deal will see the Toronto-based Hovr.it team join Slyce, "combining the technologies and enabling the extension of it’s advanced visual search capabilities across both mobile and desktop," according to the two startups.

“By adding the Hovr.it team and technology to the existing Slyce platform, we create a complete proposition for consumers who want to find inspiring things wherever they are and the brands, retailers and publishers who want be there at that moment of inspiration," Slyce CEO Cameron Chell said

Hovr.it was a recent graduate of the INcubes Accelerator.

"We’re exceptionally proud of the entire Hovr.it team and believe they have just become a part of what will be a highly notable and global company," INcubes CEO Ben Zlotnick said.

Company:
HOVR.IT
Website:
http://hovr.it
Location:
Toronto, Ontario, Canada

Window Shopping Online. Using image recognition search technology, HOVR.IT makes images online clickable and guides you to the retailer for purchase. more

Company:
Slyce
Website:
http://www.slyce.it
Location:
Calgary, Alberta, Canada

Slyce is anchored by an advanced identification technology that allows consumers to purchase anything, at the moment they discover it—simply by taking a picture of the image with their smartphone. more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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