Vancouver mobile agency iamota recently conducted a survey of sports fans to better understand how they use their smartphones at live sporting events.
Their research included over 1,000 Canadian smartphone owners who attended at least one major sporting event in the past year. The results and corresponsing infographic (after the jump) were release last week.
According to the survey, fans look to mobile to enhance their in-game experience. Fans are on their smartphones an average of 6 times per game - with heavy users over 11 times.
Not surprisingly the most popular activities are taking photos at the game and communicating by text, email and chat. Also, at the risk of feeding stereotypes, females are more interested in social activities, while males are more interested in stats, team and player content.
iamoto's survey results also show fans have a strong interest in being able to participate in more smartphone activities during live sporting events particularly, accessing free WiFi, purchasing food and beverage services to be delivered to their seats, participating in polls, trivia or contests to win prizes, viewing stats, updates and replays, and accessing exclusive content.