Smartphones Quickly Becoming Favourite Shopping Companion of Canadian Consumers

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Internet sales are expected to climb 15% this year over last, new data suggests, which is three times faster than overall retail growth.

According to IBM, mobile sales are driving a significant portion of that growth. Mobile traffic now accounts for 32% of e-commerce traffic, a 45% leap from 2012.

So it's no surprise to hear from Google Canada that 53% of Canadians say they plan to use their smartphone to assist with holiday shopping this year. That's up 7% from last year, according to Google.

12% of Canadian smartphone owners plan to buy gifts straight from their mobile device this year, up 3% from 2012, while 53% will use their devices to search product information, 43% will use location-based features to help shop, and 37% will download shopping apps, says Google.

“Smartphones have dramatically changed the retail shopping experience,” says Eric Gerritsen, vice president at Pulse Mobile in Victoria.

Three-quarters of Canadians who own mobile phones have smartphones, which is substantially higher than in the US, according to ComScore. That spells a big opportunity for retailers in Canada, but also poses a danger for businesses who neglect mobile and online competition: 68% of Canadians say a poor mobile experience will negatively impact their buying decision with that retailer, while four out of five Canadians have left a brick-and-mortar store after finding better prices or information via their smartphone at a competing retailer.

Best Buy Mobile offers the best choice of phones and networks, informed and impartial advice, and a free upgrade check. You can now find Best Buy Mobile at all Best Buy stores and as standalone stores in malls across the country.

Learn more at

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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