Internet sales are expected to climb 15% this year over last, new data suggests, which is three times faster than overall retail growth.
According to IBM, mobile sales are driving a significant portion of that growth. Mobile traffic now accounts for 32% of e-commerce traffic, a 45% leap from 2012.
So it's no surprise to hear from Google Canada that 53% of Canadians say they plan to use their smartphone to assist with holiday shopping this year. That's up 7% from last year, according to Google.
12% of Canadian smartphone owners plan to buy gifts straight from their mobile device this year, up 3% from 2012, while 53% will use their devices to search product information, 43% will use location-based features to help shop, and 37% will download shopping apps, says Google.
“Smartphones have dramatically changed the retail shopping experience,” says Eric Gerritsen, vice president at Pulse Mobile in Victoria.
Three-quarters of Canadians who own mobile phones have smartphones, which is substantially higher than in the US, according to ComScore. That spells a big opportunity for retailers in Canada, but also poses a danger for businesses who neglect mobile and online competition: 68% of Canadians say a poor mobile experience will negatively impact their buying decision with that retailer, while four out of five Canadians have left a brick-and-mortar store after finding better prices or information via their smartphone at a competing retailer.
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Learn more at BestBuyMobile.ca.