Vancouver-based interactive agency SmashLAB got creative last week with a campaign to defend their nine-year old reputation by calling out a TV show that shares their name. I haven't seen it but apparently it's pulling the agency down with it. Check out SmashLabSucks.com for the whole story.
Dear Discovery Channel,
Since 2000 we’ve had a nice little design studio called smashLAB and we work hard on it every day. People (generally) say nice things about us, and we were starting to make a good name for ourselves.
Then along you came with your fucking awful television program with the same fucking name. Surely you researched this before airing the program. I can only suppose that you felt we were so small that you could just poach it. Fine enough--I guess that's life.
smashLAB is a digital agency (based in Vancouver, Canada) that helps organizations pinpoint and share stories through insightful strategy, smart design, and persistent marketing. We are digital natives, and have been building for the web since Seinfeld was on the air.
Our agency focuses on big ideas that invigorate, and spur people to act. We actively experiment with our own digital properties....
MakeFive is a website that allows people to connect through top-five lists. In it users can start topics of any nature and then share their opinions. This can be useful for finding new restaurants, noting favorite movies, debating topical issues, and a raft of other possibilities. Active members earn points for their activity, which increases their authority in the community.
Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not running Canada's leading technology media property, Rob can be...